Dacia reaches new heights in Europe as Sandero once again tops sales rankings

Dacia has confirmed its strong position on the European automotive market in 2025, with the Sandero reclaiming its title as the best-selling new car in Europe and total brand sales reaching record levels.

Last year, the Romanian brand sold 697,408 vehicles, marking an increase of 3.1 percent compared to 2024. This performance allowed Dacia to surpass the symbolic milestone of 10 million vehicles sold since its relaunch in 2004, underlining the brand’s steady growth and rising appeal across Europe.

Dacia also recorded its highest market shares to date, reaching 4.0 percent in the combined passenger car and light commercial vehicle market and 4.5 percent in the passenger car segment alone. These results secured the brand the 10th position overall in Europe and the 9th place among passenger car manufacturers. Particularly notable is Dacia’s rise among private customers, where it climbed to second place with a market share of 7.9 percent, confirming its popularity among individual buyers.

The success was driven by five core models. Sandero led the European market with 289,295 units sold, remaining the continent’s best-selling car. Duster followed with 193,974 units, becoming the second most popular SUV among private customers. Bigster, Dacia’s newest SUV in the C segment, sold 67,573 units and emerged as a segment leader in the second half of the year. Spring recorded 35,034 deliveries, representing a 53 percent increase and making it the best-selling electric vehicle in the A segment. Jogger, with 73,695 units sold, secured a place in the Top 5 of the non-SUV C segment.

Electrification played an increasingly important role in Dacia’s performance. One in four vehicles sold by the brand in 2025 was either hybrid or fully electric, while hybrid sales surged by 122 percent year on year. Customer loyalty also reached a remarkable level, with 70 percent of buyers returning to the brand.

Looking ahead to 2026, Dacia plans to further accelerate its electrification strategy. The manufacturer aims for every model in its range to be available in a hybrid or electric version. Among the planned launches are a new urban electric vehicle in the A segment, a new model in the C segment with both internal combustion and hybrid powertrains, as well as the introduction of the Hybrid-G 150 4×4 version for Duster and Bigster, followed by a new petrol variant later in the year.