INA ESSENTIALS

InaEssentials was founded by the Ralchev family in 1999, when they began cultivating organic rose and lavender plantations in Panagyurishte, Bulgaria. Over the years, the company established itself as a supplier of essential oils for leading European brands.

In 2019, the Ralchev family launched the InaEssentials brand with the goal of delivering their products directly to end consumers. Today, the company operates a fully integrated production model, combining manufacturing, distribution, logistics, and marketing while maintaining complete control over its supply chain.

InaEssentials currently serves customers in more than 30 countries across Europe, the United States, and Australia, with a customer base exceeding 2.1 million consumers. In 2025, the company achieved sales exceeding 40 million EUR and invested more than 10 million EUR in digital marketing.

The company operates its own logistics centers in Bulgaria and Slovakia, along with its own production facilities where cultivation, distillation, and bottling processes are carried out entirely in-house.

In Bulgaria alone, InaEssentials has more than 408,000 active customers and over 100,000 positive customer reviews. The company supports its commercial partners through highly targeted marketing campaigns and professional training initiatives.

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